April 11, 2014 | New Visual Brand Identity
The Kaleidoscope Brand Mark and Logo reflect the diversity of the offerings at Snug Harbor as well as of the target community. A kaleidoscope of options: cultural, educational, historical etc. in a beautiful setting that draws broad participation. It symbolizes many different pieces coming together to form a beautiful whole.
The vibrant colors and shapes of the kaleidoscope invoke jewels as a subtle reminder that Snug Harbor is a treasure, a “hidden jewel”.The crisp, modern font leaves the focus on the kaleidoscope mark, and emphasizes Snug Harbor over the secondary lines.
The new visual brand identity would not be made possible without the generosity of the Department of Cultural Affairs and our fantastic design/marketing agency, PLUM Agency.